Trailer
Ainsley Freeman presents 10-minute talks based out of her book Impress, exploring how we as parents and carers can pass on faith in our modern homes. How can we consider our role as missionaries to the next generation and share faith with our kids in a way that's relevant and compelling? This series is based out of Deuteronomy 6 and a look at Moses' encouragement to 'impress' the story of God. It's a practical guide to sharing faith in your home.
2 mins

Episode 01 - Introduction: A New Generation
Here Ainsley explores how parenting has evolved across generations and the impact of technology on family life. While approaches change, one calling remains the same: passing on faith to the next generation. Drawing from Deuteronomy 6, Ainsley challenges us to consider the impression we leave—intentionally or not—through our words, actions, and priorities. Just as Moses urged Israel to remember God's commands, we are called to integrate faith into everyday life, ensuring the next generation sees a genuine, lived-out relationship with God.
10 mins

Episode 02 - Impress is to Teach Diligently
Ainsley Freeman explores what it means to "impress" faith on the next generation—not as a one-time event, but as a lifelong, diligent process. Just like training, passing on faith requires consistent effort, even when outcomes are uncertain. Drawing from Deuteronomy 6 and the Parable of the Talents, this episode challenges us to be faithful stewards of the next generation, regardless of our starting point or circumstances.
10 mins

Episode 03 - Impress is to Whet
In this episode, Ainsley Freeman explores the idea that "Impress" means to Whet—to prepare, stimulate, and sharpen. Just as a beautifully set table brings anticipation for a meal, our role in passing on faith is to create an environment that makes children keen to explore and embrace it. Drawing from Deuteronomy 6 and the warnings in Hosea, this session reminds us that fullness can lead to forgetfulness—when life is easy, we can drift from God. The antidote? Storytelling and gratitude. By sharing the grand story of God's faithfulness, we can whet the spiritual appetite of the next generation and help them remember the God who provides.
10 mins

Episode 04 - Impress is to Sharpen
A sharp knife makes cooking effortless, but it takes consistent effort to keep it that way. In the same way, faith is sharpened through daily, intentional practices. Moses instructed the Israelites to impress God’s commands on their children through everyday life (Deuteronomy 6:4-7). Repetition shapes us, and the habits we form—both intentional and unintentional—are constantly refining our lives and the faith of our families.
10 mins

Episode 05 - Impress is to Engrave
Faith that lasts isn’t just spoken—it’s engraved into our lives. Moses urged the Israelites to impress God’s commands on their children, and one way to understand this is through the idea of engraving—marking something permanently so it weathers time and trials. From scripture on doorposts to memorial stones in the Jordan, God’s people created visible, lasting reminders of their faith. But Jesus warns against turning these symbols into status markers instead of true devotion. In a world that prizes appearances, how can we authentically engrave faith into our families and lives in a way that speaks louder than words?
9 mins

Episode 06 - Impress is to Imprint
Faith is something we imprint on the next generation, whether we intend to or not. In this episode, Ainsley explores the idea of faith as an inheritance—something passed down through families, just like traits and habits. Using the art of gelprinting as a metaphor, she reflects on how even the smallest actions leave a lasting impression and how the results of parenting, like art, are often unpredictable but always valuable. We also look at the biblical theme of legacy and God's faithfulness across generations, as well as the inspiring story of Susanna Wesley.
13 mins
New to Watch+
The Impress Video Series is a 6-week series for individuals and groups based out of Deuteronomy 6. Ainsley Freeman presents 10-minute talks based out of her book Impress, exploring how we as parents and carers can pass on faith in our modern homes. How can we consider our role as missionaries to the next generation and share faith with our kids in a way that’s relevant and compelling?